Mobile application is now not only an important role in influencing the decision to buy a smartphone, but they also affect how we interact daily with our mobile device ... and the trend is set to carry. With the penetration of smartphones in the world, there is no doubt that the need for applications will persist. According from the World market of mobile application, mobile application market will reach $ 25 billion by 2015.
With the purchase of any smartphone is coming to the world of mobile applications (apps). There is an app available for almost any type of virtual interaction and developers who would do anything to keep developing. According to Nielsen (2011), the most popular categories of games, news, maps, social networking and music on even the scope and number of categories available for download keeps expanding.
Why the boom? On your Smartphone internet 24/7 and it constant accessibility. Because of the use of this application shows no signs of slowing down. Second and most important application allows efficiency . It gives users direct access to the things they really want. If, for example, a user wants to be updated with the latest financial news, they have an application that does exactly that.
With more people moving to smartphones, it only fuel the need for the application.
penetration into the European market and further extended. In Spain and the UK alone Smartphone have more than 50% penetration, which shows the evolution of the common market. Mobile tariffs now more accessible than ever to fuel penetration in the market. Samsung, BlackBerry and Nokia smartphones are the most popular producers in Spain (IAB, 2012). It should also be noted that the mobile application is not only the cellular decision purchase , but they also shape the way users engage with their mobile . In Europe, 38.2% of the total mobile audience accessed through mobile media applications (comScore, 2012).
Tablet also grown in popularity since its launch in 2011, as they combine portability with more reader friendly screen size (compared to smartphone) , while also offering a powerful functionality that "computer". This sharp rise of the tablet also brought a second wave of applications.
In Germany, France, Italy, England and Spain, 8.3% of mobile users have also said that tablet ownership. Spain, leads this group of countries with 10.3% (comScore, 2012).
applications are changing the way we live. That may sound dramatic, but it changes how we use and interact with our mobile / tablet device. It just to kill time on the subway, while back or to help you work, the application will become part of our daily lives.
In Spain, App downloads reached 1 million today. (App Date, 2012)
With these statistics, one can easily conclude that the market is saturated with the application but if anything the market is still booming well and looks like the trend will continue.
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