Hardware Marketing

Each year, one in five Americans will move to a new home. Once you have unpacked boxes, new starter want to start building their new home feel like home with adjustments, home improvements and decorating. Most new drivers are looking for a local hardware store to help with this project, but how they decide which stores to visit?
/> This is where the Welcomemat Service in the Atlanta-based company is a loyalty marketing company that specialize in providing new residents with local businesses. The company sends a monthly mailing of new drivers specifically targeted by zip code, with the offer of a check from all types of companies. These companies may include everything from fine dining restaurants to the local shops. Welcomemats />
unique features and upscale appearance have helped many hardware store owners grow their customer base, as Blackhawk Hardware General Manager Craig Anderson to testify. Welcomemat brings new loyal customers every month in a way that no other marketing tool, said Anderson. Blackhawk began mailing may Welcomemat in October 2004, and patronize stores are almost unheard of 15-25% redemption rate. Blackhawk offers new residents a $ 10 gift certificate and two free house keys without obligation.
/> This is an amazing offer to actually use the new starter, said Welcomemat Services President Brian Mattingly. Honestly offer will encourage new starter to get their gift checks, while motivating and impressing them enough to come back. />
Welcomemat Services is a unique loyalty marketing tool designed for local businesses. The company offers a patent-pending barcode tracking system that gives business owners demographic information about the new driver to visit the store by Welcomemat program. Welcomemats tracking database allows us to communicate with our new customers and again, Anderson said.